Uber Technologies, a car service that runs through an application on smart phones, is lowering fare prices by 20 percent on its UberX service for a temporary period of time.
By lowering fare costs, UberX will be cheaper than Yellow Cab, one of it's Uber's biggest competitors. The General Manager of Uber in New York City claims that this price cut is an experiment, and the company could continue at the lower rates if deemed successful.
Source: PIX 11
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